ARC™
ARC™ is a three-layer system for shaping stories that move people — whether that’s a reader turning the page or a customer choosing to act.
What ARC™ Delivers for Businesses
A story that aligns structure, cognition, and culture — engineered not for entertainment, but for outcomes.
Whether the goal is adoption, belief, or commercial movement, ARC™ turns complex propositions into narratives that drive people to invest their time and their money.
It’s storytelling built with strategic discipline.
It’s behavioural design applied to communication.
It’s how you shift business outcomes, not just sentiment.
ARC™ for Novels & Stories
A three-layer narrative framework for fiction that resonates, moves, and endures.
ARC™ is the method I use to help authors build stories that connect on a structural, emotional, and cultural level — the kind of stories readers stay up late for, talk about, and return to again and again.
Every powerful narrative rests on three foundations: